Business Expansion
Taking a small business to a scale is a complex and dynamic process. Gaining a deep understanding of the targeted markets, the competition, current local market trends and the requirements to successfully launch and drive growth lays an important foundation. We at Silver shift design and understand its full impact and determine if the rewards outweigh the risks. We perform a "Deep Dive" Due Diligence - Prepare a market segmentation analysis to determine if your product will sell in the local market. We help you with a product gap analysis against local products. Perform a SWOT analysis against competition, consider market opportunity / sizing. How big is the market and how long will it take you to capture your targeted sales?
Develop a Business Plan
Each market has its own nuances due to economic, cultural, governmental and market conditions. It is important to develop a localized strategy and business plan that drives local success while remaining integrated with the overall corporate strategy and objectives. Define short-, medium- and long-term strategy. Decide if you set up a separate company, a branch or a sales office. Develop a top-down annual budget. Develop a tactical project plan with committed dates.
Establish a Leadership Team
Bring on senior interim executives with deep domain expertise. Establish the financial infrastructure. Begin the recruiting process for the permanent leadership team.
Product Readiness
Based on the product gap analysis, take the necessary steps to market-ready your offerings to achieve high-impact product differentiation. Consider a local logistics and distribution network. Who will sell your product and how will it get to them?
Organizational Readiness
Evaluate the organization structure needed to successfully execute your strategy. Develop policies, procedures and handbooks that comply with local requirements while maintaining balance with overall company policies.
Establish a Go-to-Market Strategy
Determine your optimum sales model: direct, indirect, OEM, distributor, hybrid?
Determine your sales methodology : solution, feature, consultative, price?
Determine if a new brand will be created or whether you will use the parent brand.
Develop a comprehensive marketing plan and KPIs. Evaluate your pricing model - consumers in less developed countries are very price conscious and your product may
not fit the local economic environment.
Legal Readiness
Create localized commercial agreements. Review industry-specific regulations to ensure compliance and certifications are obtained if needed. Perform general corporate services such as dispute resolution, immigration, customs and shipping. Maintain corporate records and governance
Tax and Finance Readiness
The proper tax and finance infrastructures need to be set up early on to ensure that you are receiving timely reporting and that your foreign entity is adhering to local corporate policies and procedures.
Prepare Your Final Budget Preparation
Develop a 3-year budget and a 12-month business plan with detailed key performance indicators and update every 6 months. Perform quarterly operating reviews. Establish a real-time (or at least weekly) budget to actual reporting with variance analysis.
Establish Close Relationships with Local Businesses
Gain a strong competitive advantage by creating a supporting ecosystem of complimentary products and services, which can come via third-party relationships. These relationships can support the scaling of the organization while minimizing the financial risk. Negotiate alliance / partner / distributorship programs. Develop an ecosystem strategy and business model.